HOME
About me Take a look around
Skip The Line (REEL)
Ticonderoga
BetterHelp
Tuff Pops
Asics
5 Gum
AllTrails
Element Brooklyn
Teenage Engineering
Havaianas
Philips Hue
NFL (NSAC)
Crew:
Director: Michael Wirthlin/Ethan Paul
DP: Michael Wirthlin
Art Director: Abby Johnson, Calvin Scott
Copy Writer: Miriam Zeidner
Gaff: Iain Lumsden
Director: Michael Wirthlin/Ethan Paul
DP: Michael Wirthlin
Art Director: Abby Johnson, Calvin Scott
Copy Writer: Miriam Zeidner
Gaff: Iain Lumsden
Concept:
When talking to the founder, she really wanted to show how the ingredients in these ice cream popsicles are clean and locally sourced. So when we were in this conversation, she shared the idea of planting a Tuff Pop in the ground and having it turn into a tree. We we’re stoked on the idea, but when it came to execution, we were a little worried. We put around twenty Tuff Pops in the tree, but they would melt and fall out. So in the end we had to add the majority of the Tuff Pops in post.
When talking to the founder, she really wanted to show how the ingredients in these ice cream popsicles are clean and locally sourced. So when we were in this conversation, she shared the idea of planting a Tuff Pop in the ground and having it turn into a tree. We we’re stoked on the idea, but when it came to execution, we were a little worried. We put around twenty Tuff Pops in the tree, but they would melt and fall out. So in the end we had to add the majority of the Tuff Pops in post.